ARC Intel

AI Visibility Insights

What's changing in AI search, and what it means for your business.

AI Search Basics · 4 min read

How AI Search Works (And Why Google Isn't the Whole Story Anymore)

AI assistants don't behave like search engines. Here's what every business owner should understand about the shift.

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AI Visibility · 4 min read

5 Things AI Says About Local Businesses That Surprise Their Owners

We tested dozens of small businesses across ChatGPT and Claude. What we found wasn't what they expected.

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Coming soon

What Is Schema Markup and Why Do AI Models Care About It?

A plain-English explanation of structured data, and the small fixes that move the needle for AI visibility.